£26,000 in 50 Days Generated For HGV School - HGV Truck Leads

When a Northern HGV training provider started working with us, they weren’t starting from scratch. They already had:

• A fully functional website

• Experience in the driver training space

  
  

What they needed was volume - qualified leads coming in daily, a predictable pipeline, and a system to make lead follow-up seamless.

That’s where Collar Growth came in.

The Goal: Turn Clicks into Booked Students

The client wanted to:

• Ramp up lead generation quickly

• Automate as much follow-up as possible

• Give them a clean, organised pipeline to work with

  
  

They knew their offer was strong - affordable, fast-track HGV training in the North - but just needed more people hearing about it.

The Solution: Paid Social + Automated CRM = Predictable Growth

We rolled out a complete marketing system in just a few days, focusing on Facebook and Instagram ads - platforms perfect for reaching career changers and job seekers in the local area.

Here’s what we delivered:

✅ Facebook & Instagram Ad Campaigns We created scroll-stopping creatives, sharp messaging, and highly targeted audiences in their region. Our ads spoke directly to people who were ready for a career upgrade, not just browsing.

✅ Lead Capture & Funnel Integration We integrated the ad campaigns with the client’s existing site and forms, routing all leads straight into a centralised CRM.

✅ CRM With Automated Follow-Up Every lead triggered automated texts and emails to nurture interest instantly. No more slow manual replies—the system handled first contact, reminders, and follow-ups.

✅ Pipeline System for the BDM Leads flowed into a clean, drag-and-drop pipeline. Their team could see who was hot, who needed a call, and who was ready to convert—without spreadsheets or guesswork. This ensured we generated quality HGV truck leads.

The Result: 10 New Students, £26,000 in Revenue

Within the first month of launching:

• 6 students signed up for training with 2 very serious and soon to convert

• Average deal value: over £2,500 per student. £3,200 car to artic.

• £26,000 in total revenue at week 7.

• A growing list of warm leads already booked for consultations in Month 2

What Made the Difference?

• Speed to launch: Ads and automation live in under a week

• Laser-focused messaging: We knew exactly who we were speaking to

• Follow-up that converts: Automated texts/emails = instant engagement

• A real system: Not just leads, but a pipeline built for conversion

  
  

Want Results Like This?

If you’re a training provider (or any high-ticket service business) and you want to build a lead engine that doesn’t rely on hope or referrals, let’s talk.

📞 Book a free strategy call today💬 Let’s map out your custom lead system